Sesame Squad is an online community of parents, caregivers, and early childhood professionals willing to share their opinions on a variety of topics. This online community seeks to understand everything from children’s television watching habits to teachers’ methods for teaching about emotional well-being, to parents’ approaches to talking about tough topics, to children’s favorite toys. We’ll cover a wide variety of topics, and that’s what keeps Sesame Squad fun and engaging! We are excited to hear what you have to say!

Sesame Squad is powered by Toluna.

To be eligible to participate in the Sesame Squad community, you will need to complete an initial survey that covers some questions specific to your role as a parent/caregiver, and/or early childhood professional and some demographic questions to help us classify your answers. For parents and caregivers, this will include questions about your child’s media consumption and family structure. For early childhood professionals, this will include questions about your current job description and experience in the field. Once this survey has been completed, you will become eligible to participate.

Sesame Workshop is a strong supporter of privacy. We adhere to the MRA market research standards. https://www.mrs.org.uk/. For more information on how we protect privacy and confidentiality, click here to see our complete privacy policy.

No. Participation is free. In fact, you may earn rewards for your participation.

Sesame Squad is currently for US residents only.

If you forget your password, go to the Home page on this Website; click on the ‘Forgot your password?" link and enter your email address to request a new password.

For each study, you will receive an invitation by email to participate. The community research will be conducted on the Web. All you need to do is click on the link, or copy and paste the Website address into your browser window. Then, simply follow the instructions on the screen to complete the survey. The survey link will also appear on the community website under the 'My Surveys' page.

Not necessarily. We will do our best to identify studies that look like a match based on your profile. However, if the criteria to participate in a particular survey is not part of your membership information, the only way to know if you qualify will be to answer initial questions within the survey. In cases when you do not fit the criteria, we will try and notify you quickly and release you from completing that survey.

On average, you will be sent a survey invitation about once or twice per month. There will also be new polls posted to the site every week or two, as well as occasional new discussion forums for you to participate in.

You are welcome to take part in as many surveys and discussion forums as you like.

On average, our surveys are approximately 10-15 minutes; however, some can be as short as 5 minutes and others can be longer than 15 minutes. All surveys and activities are completely voluntary, and we let you know the approximate length of the survey in the invitation so you can plan accordingly. Also, surveys can be stopped and restarted later from where you left off if you are in a hurry.

Yes, community members can opt-out by clicking on the unsubscribe link at the bottom of the website to cancel their membership. Alternatively, members can submit a request via the Contact Us form or send an email to support@sesamesquad.com with the word "Unsubscribe" in the subject line.

As a member of the Sesame Squad community, you may receive different types of compensation depending on the type of research you participate in. For most surveys and activities, you will be awarded points that can be redeemed for gift cards of your choice after you have accumulated a minimum number of points. Our invitation for each survey or other activity will state the compensation.

Some of our activities allow you to earn a specified number of points. To redeem your points, simply select the "Redeem" button found on the "Rewards" page. You can also view your accumulated points online on the same page. Click here to view the full Terms & Conditions.

Toluna takes the security of your personal data very seriously and abides by the US Market Research Society Code of Conduct and the US Data Protection Act 1998.

This means that your data will be secure and will never be passed on to third parties without your permission. For more information, please see our Terms & Conditions and Privacy Policy.

We collect some personal data about each member for a number of reasons:

• It enables us to contact you about research (i.e. surveys, discussion forums and/ or poll questions) you can take part in and to also let you know if you've won a prize for your participation.
• It enables us to contact you with surveys that are specifically relevant to you and your lifestyle.
• It helps us to analyze the survey data by different categories such as gender, age or the region consumers live in.

Don't worry – it will not be possible for any individual respondent to be identified from the results. Your information will only be used for research purposes.